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Fragrances

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By: TOM BRANNA

Editor, HAPPI

Fragrances are used in a wide variety of products to impart a pleasant odor and/or mask the inherent smell of some other ingredients, enhancing the overall experience of using the product. Fragrances create important benefits that are ubiquitous, tangible and universally valued. They solve important functional problems and satisfy valued emotional needs. Fragrances have the power to attract, comfort and excite; they can alleviate stress, signify cleanliness and entice all of your other senses.

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